Founded in 1927, Cassina launched industrial design in Italy during the 1950's. The company was pioneering thanks to its striking inclination for research and innovation, working with important architects and designers and encouraging them to envision fresh designs, a characteristic that still distinguishes the brand today. Cassina's identity lies in the innovative fusion of technological skill and traditional craftsmanship. The collections feature iconic furniture by great modern architects including Le Corbusier, Mackintosh, Wright, Rietveld, Perriand, Albini and Zanuso, as well as important architects and designers such as Bellini, Lissoni, Magistretti, Pesce, Ponti and Starck. Since 2015 Patricia Urquiola is the Art Director of Cassina.